1.39

Within this overall framework, a large number of alternative models could be devised. Any new model should meet a number of tests to ensure that it can effectively and efficiently deliver the vision for public service content:

• Are providers incentivised to deliver public service content that achieves reach and impact?
• Does competition between providers deliver the benefits of plurality?
• Is the model sufficiently flexible to respond to audience and market changes?
• Do providers have clear remits, independence, transparent accountability arrangements and incentives aligned to public purposes?
• Does the model complement, not discourage, market provision?
• Does it embrace the platforms, content forms and services that most effectively meet audience needs?
• Are providers’ funding models sustainable?