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Online public service content is growing in importance. But it does not currently constitute a substitute for public service broadcasting for two reasons. First, its reach and impact is limited by a number of factors: people on average still spend more time watching television than online, people's time online is spent doing many things, within which media is important but only one element, and such is the quantity and diversity of content online that people are less likely to discover public service content there than on television. Second, almost every household has television, whereas at present just over half have broadband, with older people in particular less likely to be online.