1.23

At the same time, new digital opportunities represent exciting prospects for the delivery of public service purposes. To exploit these opportunities, public service content providers will need to use a wide range of platforms, to meet different audiences’ needs in more targeted ways. Three particular questions arise:

• Can the value of existing broadcast public service programming be enhanced by making current and archive content available on demand and in different forms through a variety of media?
• What new forms of public service content are now possible – forms which take full advantage of interactive media's participatory and collaborative potential?
• How do we capitalise on the wide range of providers – private, public, voluntary sector and individuals – who are already producing an unprecedented diversity of interactive content which in many respects meet public purposes and characteristics already?