1.3
We found that the broadcasters are broadly fulfilling the purposes of public service broadcasting, but that the existing model for commercial provision of public service content lacks the flexibility to adapt to audiences’ evolving needs. The market is unlikely to deliver all that audiences consider important in the future, with gaps already emerging in valued genres.
Ian Garrow on 25 September 2008 at 9:38pm
I'm afraid you are confusing "needs" and "wants", or simply using the two interchangeably, as if they are the same. What the audience wants is not necessarily what they need - for many people, if you permit it, would choose a diet of mediocrity without any newsworthy informative content
Trevor Lockwood on 28 November 2008 at 8:22am
It's a bland statement: we find it's all OK. How can that be the case? Commerce finds it increasingly difficult to find income to produce quality programmes, and as the industry fragments the purely commercial stations will degrade, creating a modern-day version of the Roman arena, where humiliation, if not degradation, are considered entertainment. The BBC has become bloated, and is often contemptuous of criticism, yet it feels obliged to chase ratings, to compete with commercial stations - and so it to is sliding into a gutter.